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It is widely acknowledged in the travel and hospitality sectors (as well as others) is that brand awareness will affect consumers’ purchasing intention. Therefore, with potential revenues at stake, a large number of hotels are spending a tremendous amount of capital on enhancing their brands and brand awareness. In particular, the multi-national hotel companies that are expanding their footprint in China; opening new hotels and expanding into new business areas such as food/beverage, event room hires and conference facilities.

Therefore the results from the "Chinese Hotel Brand Survey" (March, 2010), researched and published by SinoTech Group is an interesting guide in highlighting which of these leading 16 hotel brands are achieving a broad recognition in China as well as understanding the key drivers for consumers in selecting a hotel. The results were telling and should inform those hotels wanting to drive room sales through online marketing.

Advertising spending in China jumped 19% to RMB 820 billion in 2009 and is tipped to become the fourth largest ad market in 2010, a new report shows. ZenithOptimedia's annual forecasts show all media categories saw an increase in ad spend in 2009 compared to a year earlier.

According to the latest report published by China Internet Network Information Center, in 2009 the China's online travel booking sector usage reached 30.24 million people, an increase of 77.9% compared with the previous year.