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Providers of online advertising service in the China market generated total revenues of 20.61 billion yuan (US$3.02 billion) in 2009, rising by 21.2% from 2008, according to China-based iResearch Consulting Group.
Baidu was the largest provider sharing 21.3% of the total revenues in 2009, followed by Google with 11.1%, Sina with 7.5%, Sohu with 5.9%, Tencent QQ with 4.9% and NetEase with 1.5%, iResearch said, adding demand for online advertising service will be growing fast over the next few years.
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iResearch: China online advertising revenues, 2010-2013 (billion yuan) |
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|
Amount |
Y/Y |
|
2010 |
30.09 |
46.0% |
|
2011 |
44.90 |
49.2% |
|
2012 |
67.91 |
51.2% |
|
2013 |
99.37 |
46.3% |
Source: iResearch, compiled by Digitimes, January 2010
Written on Sunday, 10 January 2010 08:23 by Matt McDougall
