Invite colleagues
For many Western marketers, the prospect of working within the Chinese social media market is a daunting one. Not only is there a natural language barrier, there is also the additional pressure of navigating within an unfamiliar social networking environment.
It with this in mind that I wanted to write a book that walked Western marketers through the Chinese Internet landscape and then drilled down into the social media platforms that marketers need to consider when engaging with a Chinese audience.
The book is practical, common sense approaches on how to work with Chinese social media sites like Renren, Kaixin, Sina Weibo and many others. Further, many markets that I have worked and spoken with just wanted to know 'how to start' with a Chinese social media campaign. Is it the same as doing a SM program in the US? If not, what is different? What are the things we need to measure in China?
These were great questions and I thought that if my peer group had these questions then it made sense to try and provide answers and education for other marketers.
Also for a short time, our DMIC readers can get a 15% discount by using this code (3MSXQJ4W) on the eStore Hope you enjoy and this book can help you understand more about this exciting area.
UPDATE
The kindle version can be found here
Written on Friday, 12 August 2011 21:59 by Matt McDougall
