Welcome to the Digital Marketing Inner Circle

With Google gone, is Baidu set to completely dominate the Chinese search engine market or are there other challengers waiting in the wings?

This is a great topic and one that Leonard has done a great job in exploring this on his blog (The China Sourcing Blog). He makes some interesting conclusions and outlines the core issues facing Baidu and the smaller Chinese search engines. You can read his post below.

Google has turned to itself in trying to reshape public opinion regards the recent speculation about the closure of Google.cn and the departure of Google from China. 

For the past month the R&D team have been working on the integration of SinoMaximizer with the new Baidu Professional edition (called Phoenix Nest) This new platform will officially take over Baidu Classic edition (the Baidu bidding rank) in about 2 weeks (December 1st). These two systems Baidu have been running side by side for about 8 months but like all 'classic' systems before it, the end is nie.

As a very nice begin of the new year, SinoTech Group’s blog--—Digital Marketing Inner Circle (www.sinotechblog.com.cn) was announced to win the Best China Technology Blog Award with more than double the votes of the second contender.

China Blog Awards is held by Chinalyst (www.chinalyst.net), which is a home for over 200 English-language China blogs dealing with diverse China topics ,providing invaluable China information that cannot be found elsewhere. The China Blog Awards is an annual award which aims to recognize the best and most valuable blogs in each area.

SinoTech Group (www.sinotechgroup.com.cn)is the largest independent full service digital marketing company in China. Leading the thinking in digital marketing, SinoTech Group not only provides services to 4A’s, traditional agency’s and some select clients ,helps them to improve their online presence through advanced digital marketing technologies, digital strategy, search and social marketing as well as online media buying/planning & utilizing affiliate networks, but also share their views about the industry through a range of channels , the blog Digital Marketing Inner Circle is one of them.

SinoTech Group’s blog Digital Marketing Inner Circle, which attracts various groups of visitors with its latest Digital Marketing news, focuses more on Chinses Internet market. A professional group of SinoTech Group’s experts dedicate articles on it. With its valuable information and professional views, Digital Marketing Inner Circle is becoming an on-line community for industry players.

For winning this award, SinoTech Group Chairman & CEO Dr. Mathew McDougall says, SinoTech Group is honored to be given this prestigious praise. As a leading expert in the industry and with more than 18 years of professional experience in internet, wireless, new media, and software sectors, l also dedicates articles on the blog. Talking about the prospect of the on-line media industry in the new year, Dr. Mathew McDougall says, he is looking forward to the future, because 2009 is going to be another fascinating year of social and technological developments driven by ever changing digital communications. The Internet and mobile platforms are fundamentally changing the way individuals interact and how “Chinese society” at large leverage communities to wield significant power and influence. “Next year, I expect social networking, user-generated content, word of mouth, and video, wireless, advergaming to all have a major impact on our advertising industry.”

Dr. Mathew McDougall wants the blog Digital Marketing Inner Circle to continue acting as a place for industry information and a communication platform. “Better communication, greater cooperation.” Dr. Mathew McDougall hopes, there will be more and more people concerning the blog , and exploring new cooperation with SinoTech Group as well.