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English-language searches on Google.com for various keywords related to Google and China–such as “Google Leaves China,” or “Google vs. Baidu” would display a Chinese language text ad (shown below)

After I was typing in various words relating to Google I also found an English version of an ad which was looking at also reshaping opinion.

This text ad that links to the company’s corporate blog (where it also wrote the now infamous post stating it was hit by a major cyber attack and said it may pull out of China entirely). The ad can be basically translated to 'trying to correct the gossip'.

So if Google can use Google to reshape public opinion and influence the now growing debate on the matter then we Marketers should sit back, watch and learn as the Google spin doctors use Search Engine Marketing with good effect.  I am quietly interested in seeing if this search campaign is just a tactical keyword buy or ends up being sophisticated where Google uses evolving ad copy/messages with greater key words breadth over time as the issues become more widespread and specific... who knows may even get a case study out of this.