Invite colleagues
Forrester put out a great report on US Interactive Marketing Spend (The report will set you back $1749, but worth while for Search Marketers). Within the report, SEO was predicted to grow dramatically over the next three years in the US. What was interesting for me was that I saw clear parallels between the report finds for the US and my expectations for China. But within the report, two charts struck me as particularly exciting:
This is one of the charts that showed how marketers saw the potential of SEO as a channel.
As highlighted above, SEO trails only social media and online video as places where marketers are expected to be shifting marketing dollars.
Meanwhile, SEO continues to outpace PPC in terms of CAGR. We've still got a long way to go before balance is established between the share of clicks SEO commands and the fraction of spend it receives, but the gap is slowly closing.
I guess the question for us in China is... Will we see similar dynamics here? After reflecting on the Chinese digital market, I would suggest that although the values are different, the actually marketing trends will have common direction. The additional headache faced here is the technical challenges of SEO for Baidu but I will save that for another post.
Written on Monday, 11 January 2010 22:11 by Matt McDougall
