Welcome to the Digital Marketing Inner Circle

So when is the right time to plan SEO? Many people try and SEO their website after it is live and when they find no one has visited…. If you are building a new website then you need to  start planning your search engine optimization (SEO) and search engine marketing strategy. This is the best time to introduce the SEO planning of a website is when the site design is being done and the site is ready to be launched but there is no content yet for the site.

I would strongly recommend you get the advise of an SEO consultant/expert to provide some suggestions about what keywords and key phrases you need to added into the site HTML as Meta tags and where those tags should go. Once the site is tagged and the design and navigation has been tested it’s time to add in content. Having SEO content on your site from the start will give your web site a big advantage in SEO optomization. However, it is important to note that this is not a one size fits all approach- Different engines require different forms of optimization.

Where a website is displayed on the search engine results page is critical to its success. It is well accepted that if your site is not found within the first three pages of results then it is most likely you will not be found. In order for the site to get a high ranking on the search engine results pages it’s imperative that the site is (search engine) optimized content that is ready to be part of a broad search engine marketing campaign.

If you have an existing site that is due for an overhaul or a design revamping then you should also take the time to review SEO requirements. Cosmetic work on the site is important so that your site doesn’t look outdated but changing up the content or using flash on the site will be very important considerations.

Your site is indexed based on the search engine spider ‘discovering’ your site and algorithmically determining your sites information (based on  the sites html information …among other things). Parting thoughts… Limited the use of flash.. text is king. Consider the engine you want to be ‘found’ on and research the ways that positively (and negatively) effect the specific engines .. but most of all avoid SEO consultants and companies that boast quick returns and guarantied positions on the first page….