Invite colleagues
I attended a presentation from David Smith this morning at the iMedia Agency Summit where he spoke on the topic of metrics in Social Media and New Media. He was a well spoken presenter but I felt his topic positioning was way to America centric, too general and simply not suited for an audience of Asian based digital marketers (I maybe alone in my assessment so take this with a grain of salt). That said, David did touch on the area dear to my heart. That being real-time search.
David said, that Twitter maybe brought by a major search engine to get the so-called real-time search capabilities... But is this really real-time search? Maybe .. I am of the commentators saying that twitter should be considered just filtering a stream of information. True search involves finding the 'best' information from a comprehensive index. But with twitter you have no chance of building a comprehensive index when you're discarding and dis criming on information that happens to be outside your filtering parameters.
Anyway, there has been a lot of buzz about real-time Search. Twitter is already doing it (arguably to an extent), Google wants to do it, Bing introduced bingtweets.com and many startups like OneRiot, Wowd, Twingly and Collecta are popping up. So maybe twitter is or is not a real-time search engine but what is for sure is that this area is attracting many that would like to establish themselves as the "Real Time" search solution.
Written on Wednesday, 07 October 2009 14:48 by Matt McDougall
