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Welcome to the Digital Marketing Inner Circle

This community attracts the best minds in the digital marketing industry. The aim of the 'Digital Marketing Inner Circle' is to discuss events, trends and technologies impacting our industry as well as provide a platform for sharing news and personal commentary for information related to online marketing, search, affiliate and social media marketing.

Ask.com leaves China PDF Print E-mail
Written by Matt McDougall   
Sunday, 14 November 2010 14:15

The Search Engine landscape in China is a changable beast.... now little known (in China) search engine Ask.com is halting operations in China. It was based in Hangzhou and I read in local press that this closure will affect about 130 staff.

 

I have got to say I lost the love of this engine when they killed off the butler (the days when we knew this engine as Ask Jeaves.com) and I was a fan even when Mr Diller got his hands on the company... seems a long time since those days now.

 

On the company blog post yesterday, Doug Leeds, president of Ask.com, stated that the offices in New Jersey, USA were also closing.  The closures in New Jersey and Hangzhou will take place over a few months, and Leeds states: "Consolidating our engineering resources in a central location — our Bay Area headquarters — will also make it possible for us to swiftly respond to the hyper-competitive arena that Q&A has become. We need a team that is able to work side by side, face to face, idea to idea, as much as possible. We simply aren’t able to do that with our team fractured across the country, across the globe."

 

 

Founded as Ask Jeeves in 1996, the company and service was re-named Ask.com in 2005.... now seems we will see a new chapter in a redesigned business...


Matt McDougall Written on Sunday, 14 November 2010 14:15 by Matt McDougall

Viewed 2081 times so far.

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Last Updated on Sunday, 14 November 2010 14:24
 

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