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Why is PPC in China so Important?
Baidu is the biggest search engine in China and they claim 62% of market share, with Google being the second. But, regarding SEM, they work a little bit different: Baidu’s keyword advertising placements are listed before the natural search results. All of those ads are called “推广”. So, professional service about keyword advertising is necessary for most companies. That’s why the selection of a local SEM agency who knows China target audience is almost a mandatory.
Tracking / Report
Keywords reports from Baidu’s stystem is actually very simple. Dislike Google’s adwords system, you cannot even track the performance / conversion of each keyword in Baidu. To ensure a high quality of our managed campaigns with Chinese keywords, Sinotech use sophisticated softwares so that we can provide our clients with reports which include more information, and keywords suggestions.
Written on Tuesday, 01 September 2009 11:32 by Matt McDougall
