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Many International advertisers have yet to realise that China’s most dominate Search Engine is Baidu. Many of our clients we work with from the US or Europe automatically assume that Google is the number one ranked engine and want keyword management and support for just this single engine. It is further complicated for the International advertsiers in working with Baidu directly in that the payments are in RMB (yuans).
Currently, Baidu’s initial advertising budget for new accounts is RMB5,000. The “consulting” fee remains the same, RMB600. Therefore, new advertisers therefore are required to pay RMB5,600 (about USD824) upfront to set up a new pay-per-click account.
As a comparison Google account opening fee stands at RMB50.
If you already have an advertising account with Baidu, you have two main options to add funds to your pay per click account:
1-Bank transfer to the local Baidu branch through which your account was opened (payment through the post is also possible)
2-Online transfer directly through your Baidu account (Baidu has a direct gateway through China Merchant Bank, or through 99 Bill, 快钱 in Chinese, which supports a certain number of domestic debit cards).
In both cases, payments are to be made in RMB (Chinese Yuans) only. International credit cards are not supported so far. Minimum amount when adding funds to the Baidu account is 1,000 yuans (as compared to 100 yuans for Google Adwords in China).
Given this requirement for RMB, International clients in most cases will need to go through a China-based agent to add funds to their Baidu account. SinoTech Group provides this service. You simply need to wire the account in foreign currency to our Hong Kong or Beijing bank account and the payment will be applied to your account within 5 business days.
Don’t hesitate to contact us for further information and happy PPC advertising in China…
Written on Tuesday, 01 September 2009 13:21 by Matt McDougall
