Some interesting news out this week with Google launching their new service, Google Drive.

However, a few hours later… Google Drive was blocked in China.

Chinese Internet users will not get the chance to use Google’s latest offering, Google Drive, which allows users to store files on Google's servers, unless using a VPN (as many of us in China do). While Google’s social networking service Google+ made a brief appearance in China this February, functioning for a couple of weeks, Google Drive was not as fortunate, only accessible for mere hours in China before the Chinese Internet police swept in and blocked access to the site.

Brand equity is a set of perceptions, knowledge and behavior on the part of customers that creates demand and/or a price premium for a branded product—in other words, what the brand is worth to a customer.

But with the social web having such a dramatic impact on a brand, SinoTech Group thought it maybe kinda cool for marketers and brand managers to determine what is their social media or buzz equity (known as a BE Rank).

This week, we have a great interview with Derek Ling, Founder & CEO of Tianji in China.

As interest in digital media continues to grow, it is interesting to get some views from one of the major Internet and social media entrepreneurs in China. Through his role with the Tianji, Derek is well positioned to monitor the ever-evolving industry and give us some insights into the forward challenges and issues we face in China. 

Members of the Digital Jungle team have been invited as guests of Bentley Motors to attend the 82^nd International Geneva Motor Show. As special guests of Bentley Motors, Digital Jungle will have privileged access to Bentley’s new EXP 9 F concept SUV, which is being revealed at the motor show.

You would have to be living under a rock if you haven’t heard about the latest social media craze, Pinterest.

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Pintrest is a pin-board styled social photo sharing website that allows users to create and manage theme-based image collections. Its current usage and simplicity to share photos on common interests has made Pinterest a useful and rising tool for e-commerce.

The Agency that can provide a magic mix of media and software will become rich and powerful. The Agencies that fail will become losers will fade into history. It is crystal clear to me that online advertising is already inexorably linked to the technology and going forward the application of technology into a media strategy that can reduce costs and increase overall ownership/message control and brand development will take the high ground.

This event did not just mark the end of the competition but was a great opportunity for me and my social media colleagues to let our hair down and have some fun. 

The market is big and all carmakers want a slice of the action. All major car models are sold here, foreign car manufacturers like Mercedes Benz and BMW have large scale manufacturing plants outside of Beijing in a city called Shenzhen, to service the ever growing need for luxury cars in China and for export to other markets.{jcomments on}

I wanted to reflect on this given my interest in maintaining and developing our own Community. What are some of the techniques being used on other Community sites that might help me in getting active, engaged members? What are some of the things that have failed? What seems to have worked?