Welcome to the Digital Marketing Inner Circle

What is the single most important action you can take to improve your chances of success in implementing a social media campaign?

Arguably, leveraging a well-researched and carefully thought out social media marketing process, which lays the foundation for executing a social media campaign. Although there is many social media process maps floating around in the Internet, few provide for an effective social media marketing strategy and guidance on execution combined with optimization & measurement.

In this post, I put forward a social media marketing process that outlines a number of key steps and points that should be considered in any social media campaign.

There seems to be an inevitable feeling to news out that Focus Media has entered into a definitive share purchase agreement to sell a 62% of its Internet subsidiary, Allyes Online Media Holdings Ltd. From my opinion, the news has been a long time coming as it seems Allyes seemed to loose it's way about a year or so ago and I could imagine that the parent company would be looking for an exit.

Today's news is that the purchaser is Silver Lake, described on their website as a private investment firm has purchased the 62% for US$124 million.  I remembered thinking three years ago when Focus Media paid US$225 million that this was either going to be a cheap price should they get the synergy right or way too much should the team misfire and fragment. Looks like history is judging.

Dear DMIC members,

We are in the final testing phase of our new social media site for digital marketers. I would welcome you, this community to come and take a look at this SNS and offer us some suggestions and feedback on this new site.

The purpose for this new socially orientated community is to provide a place for us in digital marketing to develop more meaningful connections with others and develop a culture of sharing best practices and even some war stories.

I thank you for spending a few minutes to drop in and take a look. Again, this site is in Beta and your time to take a look is appreciated.

You can visit: http://www.dmic.asia

Thanks
Matt McDougall
DMIC Group Moderator

It was interesting to read about the Google display advertising agreement with Omnicom Media Group (OMG) this week. Basically Google will assist OMG in building a “trading desk” to facilitate ad buying through the DoubleClick Ad Exchange.

This is not really different to what  OMG was doing for its clients anyway... just now OMD will funnel millions of dollars through Google over the next two years using their 'trading desk' rather than the OMD Ad Exchange. Also I expect there will be some additional benefits to OMD I expect through access to Search and Analytics expertise.

But in this deal, who is the winner? The Client? OMD or Google?