The year is racing away and it is hard to imagine we are almost at the end of the second calendar quarter. So with a week or so to go, I am reflecting on the past 3 months working within the Chinese digital marketing sector and looking forward to the next quarter.
SinoTech Group is in [...]
Chinese largest Search Engine giant, Baidu, has released a new search engine product, which is currently in the beta testing phase ( http://123.baidu.com/) (Note: Screen shot below) This new search product is targeted at the senior and older Chinese Internet users and featurers a Hao123 like director search (but using a Baidu owned search Index) [...]
Will interactive media succeed in capturing advertisers’ interest? Research suggests the answer is “not yet.”
This headline and byline caught my eye and wondered “What do they mean, when will the revolution come?”It’s here… the ad world is already digital…
Then I looked closer as the story; The McKinsey Quarterly, November 1995….Wow!
So what have changed in the [...]
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