There was an interesting list put together by Advertising Age, listing some tips for Brands that want to enter China. Although this story was a tease to help sell their White Paper, there was some common sense headlines that some of you might find interesting.
You will find below the main headlines mentioned in their article.
Don’t [...]
The recent focus for Internet advertising has been on direct response advertising, where direct marketers have leveraged the internet’s ability to track consumer behavior and infer purchase intent to deliver relevant one-to-one marketing. As example, the paid ads next to search results. But there is more to Internet advertising than the CPC text ad…… What [...]
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