This week, Denise Shrivelle has contributed a great interview with Ian Lyons, Social Media Director at Amnesia/Razorfish.
Facebook, Myspace, Twitter, Wikipedia, Linkedin, youtube – the list roles on with these relatively new businesses which are having huge impact on consumers, marketers – and traditional media businesses. Recent stats show an amazing 49% increase in Twitter [...]
It seems that all the major agency’s have been touting China as the last bastion or hold out of growth prospects in the digital marketing space. But the story published by Brand Republic’s Media Magazine, states that China’s online advertising revenues only totaled Rmb 3 billion (US$440 million) in the first quarter of 2009. Although [...]
The clock is winding down on the pure (traditional) PR agency model and you can see this firms establishing ePR capabilities or forming alliances and partnerships with Digital Marketing companies to protect their own futures. Here at SinoTech Group (STG), I believe 2009 is going to looked back on as a watershed year for this [...]
I thought that anyone in Digital Marketing would find these Agency Performance Leagues invaluable. Thanks to the folks at Media Magazine who put this together.
There are some interesting surprises… not to mention some great progress being made by EuroRsCG on the Creative side and Carat on the Media. I will also be posting a separate [...]
And the Internet usage continues to grow in China. Reports out today by China Tech News state that Xi Guohua, vice minister of the Ministry of Industry and Information Technology of China, said the number of Chinese netizens increased by 16.2 million in the first quarter of 2009, reaching a total number of 316 million. [...]
Will interactive media succeed in capturing advertisers’ interest? Research suggests the answer is “not yet.”
This headline and byline caught my eye and wondered “What do they mean, when will the revolution come?”It’s here… the ad world is already digital…
Then I looked closer as the story; The McKinsey Quarterly, November 1995….Wow!
So what have changed in the [...]
In the news on Sohu.com’s IT channel, it states that Baidu.com will formally launch the professional edition of its new Internet search engine advertising program, Phoenix Nest, this month on April 20
The news goes on to say that Robin Li, the chairman and CEO of Baidu, said Phoenix Nest is only an upgraded edition of [...]
The news coming out of Focus Media (Nasdaq: FMCN) has not been good over the past few months and just months after restructuring its in-store advertising network and selling its out-of-home digital networks to Sina.com, the Chinese digital media group Focus Media Holding Limited has produced some disappointing results.
In their unaudited financial results the company [...]
Another Chinese Internet company has come out and warned about the depressed online ad market. This time, Hong Kong-listed Chinese instant messaging and mobile firm Tencent Holdings Limited warns that online advertising will take a hit as advertisers decrease their budgets in the worsening economic environment.
Tencent announced their unaudited consolidated results for the fourth quarter [...]
Carat Hong Kong has been awarded Virgin Atlantic’s digital and media business in Hong Kong, dislodging incumbent MEC.
In news reported in Media said, Carat approached Virgin initially with digital marketing solutions and won core media services as well.
The story goes further and said, Tess Caven, marketing director MEC Asia Pacific said: “MEC and Virgin Atlantic [...]
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