In a good start to the third quarter, Nurun China have secured Pernod Ricard as Absolut Vodka’s digital agency in China, shifting its account from Digitas.
As reported in Media, Nurun China will manage the account, which includes digital strategy, execution of online campaigns, media planning and analytics, for the remainder of 2009 and 2010, with [...]
After a somewhat dry patch for UM, the Agency has picked up The Chinese Center for Disease Control and Prevention (CDC) as its media planning and buying agency ahead of the launch of its educational campaign on infant pneumonia.
Media Magazine reported that The CDC, with the China Soong Ching Ling Foundation, will launch its campaign [...]
What is the future for Chinese (digital) Agencies? Can the current 4A’s in China continue to provide similar services in the same way in the next 5 years? Will the Brands continue to need (want) 4A’s?
These are probably some of the most frequent questions posed to me by Western journalists wanting to get insights on [...]
UPDATE: Focus Media (Nasdaq:FMCN) spokesman Ji Hairong said today that the merger between Focus Media and Sina (Nasdaq:SINA) is not as “optimistic” as expected
In an interesting rumor circulating about the Sina/Focus deal comes from a post by JLM Pacific Epoch. On their blog this morning they quote a story out of Sina.com about an investment [...]
The year is racing away and it is hard to imagine we are almost at the end of the second calendar quarter. So with a week or so to go, I am reflecting on the past 3 months working within the Chinese digital marketing sector and looking forward to the next quarter.
SinoTech Group is in [...]
It is interesting to see how some in the Chinese Internet industry, some companies are growing revenues and others are being hit harder with the downturn in advertising. Today, Chinese Internet company Sina Corporation released their numbers for the first quarter of 2009. They stated that they have dropped 31%, forced down by a 10% [...]
In news hitting the newswire, China’s Tencent Holdings Limited is announcing their unaudited consolidated results for the first quarter of 2009 ended March 31, 2009, and stated total revenues were CNY2.50 billion, an increase of 19.4% over the fourth quarter of 2008 and an increase of 74.8% over the first quarter of 2008.
Internet value-added [...]
In news released by PRNewswire, the Chinese Internet job recruitment website company 51job Inc. has reported its unaudited financial results for the first quarter of 2009 ended March 31, 2009, and stated total revenues decreased 24.6% year-on-year to CNY178.3 million, with both print and Internet advertising showing great declines. I am not surprised by these [...]
In what seems a stark contrast to the news yesterday from the Data Center of the Chinese Internet, we see some great results from Chinese Internet portal Sohu.com. They reported its unaudited financial results for the first quarter ended March 31, 2009, showing total revenues of USD115.7 million, up 36% year-on-year.
Dr. Charles Zhang, chairman and [...]
In what is being touted as some great news is the fact Chinese search engine Baidu.com says its Internet advertising revenue increased and the future looks bright after it announced its unaudited financial results for the first quarter ended March 31, 2009.
As noted on the Yahoo Finance site (Read Here) Baidu’s total revenues in the [...]
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