Social Media Marketing is now getting a lot of interest, not just from the companies operating at the edge but by some mainstream brands. Given this level of interest it is important to determine if the hype is matching the rhetoric and give you the facts should you want to make the case for your [...]
The recent focus for Internet advertising has been on direct response advertising, where direct marketers have leveraged the internet’s ability to track consumer behavior and infer purchase intent to deliver relevant one-to-one marketing. As example, the paid ads next to search results. But there is more to Internet advertising than the CPC text ad…… What [...]
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