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Digital Marketing Inner Circle 中国数字营销圈

Digital Marketing Inner Circle 中国数字营销圈
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Posts Tagged with "Search Engine Marketing (SEM)"

  • Search Marketing

    Posted on June 21st, 2009

    Written by Dr Matt McDougall

    Tags

    Baidu, digital advertising, Hexun, keyword, keyword advertising, online advertising, Phoenix Nest, Search Engine, search engine advertising, search engine marketing, Search Engine Marketing (SEM), Search Engine Optomization (SEO)

    Baidu.com wants to the Grow Phoenix Nest User Base

    In a move to end the old search engine ranking at Baidu (which is now 8 years old) the company has started to issue notices to their clients about an impending closure of this old system.
    In reports on China Tech News, a notice was issued by Baidu.com to its clients, the company will gradually close [...]

  • Trends

    Posted on June 20th, 2009

    Written by Dr Matt McDougall

    Tags

    Add new tag, advertising, Agency, China, internet, Internet Advertising, Online shopping, Search Engine, Search Engine Marketing (SEM), Search Engine Optimization (SEO), SinoTech Group

    What Can We Expect in the Next Qrt for Chinese Digital Advertising

    The year is racing away and it is hard to imagine we are almost at the end of the second calendar quarter. So with a week or so to go, I am reflecting on the past 3 months working within the Chinese digital marketing sector and looking forward to the next quarter.
    SinoTech Group is in [...]

  • Search Marketing

    Posted on June 16th, 2009

    Written by Dr Matt McDougall

    Tags

    Search Engine Marketing (SEM), Search Engine Optomization (SEO), search marketing

    Selecting the Right Search Company by Asking the Right Questions.

    Selecting a Search Marketing firm to manage your Search Services can be an activity fought with challenges. The industry perpetuates the use of jargon and a ‘black box’ approach over the processes and techniques being employed to ‘optimize’ the search campaigns. So before embarking on any search marketing activities, especially in tough economic times take [...]

  • Search Marketing

    Posted on May 2nd, 2009

    Written by Dr Matt McDougall

    Tags

    advertising, adwords, Google, keywords, online marketing, Pay-Per-Click, Search Engine Marketing (SEM), SinoTech Group

    Try Improving Your AdWords CTR: Use Dynamic Keyword Insertion

    Want to get more out of your Google Adsense campaigns? Then you consider dynamic keyword insertion.Here at SinoTech Group we are always using advanced SEM techniques to provide our clients with the best returns on their SEM budgets.

    So what is Dynamic Keyword Insertion?
    This is an advanced feature that can help make your ad more [...]

  • Search Marketing

    Posted on April 28th, 2009

    Written by Dr Matt McDougall

    Tags

    Baidu, Internet Advertising, online advertising, Search Engine, Search Engine Marketing (SEM), Search Engine Optomization (SEO)

    Search Engine Advertising Increases For Baidu.com

    In what is being touted as some great news is the fact Chinese search engine Baidu.com says its Internet advertising revenue increased and the future looks bright after it announced its unaudited financial results for the first quarter ended March 31, 2009.
    As noted on the Yahoo Finance site (Read Here) Baidu’s total revenues in the [...]

  • SMX

    Posted on March 30th, 2009

    Written by Dr Matt McDougall

    Tags

    China, Dr Mathew McDougall, Search Engine Marketing (SEM), Search Engine Optimization (SEO), Search Engine Optomization (SEO), search marketing, smx

    Dusting Off My Presentation For SMX China

    Time to get motivated and work on my presentation for the Search Marketing Expo happening in Xiamen, China..  This is typically a smaller event than Ad:tech China but Inway Ni does a great job in attracting a very focused audience (all search marketing folks) and also gives me an opportunity to catch up with many [...]

  • Search Marketing, Yahoo

    Posted on February 20th, 2009

    Written by Dr Matt McDougall

    Tags

    rich media, Search, Search Engine Marketing (SEM), Search Engine Optimization (SEO), search marketing, Yahoo

    New Search Ad Platform From Yahoo!

    Yahoo has launched a new search-advertising platform that allows advertisers to add video, images and custom search boxes to their search ads.
    This is an interesting move by Yahoo! to include Rich Ads in Search. The company has stated that the platform enables advertisers to post images and video, create deep links to relevant pages, include [...]

  • Baidu, Latest News

    Posted on February 20th, 2009

    Written by Dr Matt McDougall

    Tags

    Baidu, customer, online advertising, revenue, Robin Li, search advertising, Search Engine, Search Engine Marketing (SEM), Search Engine Optimization (SEO)

    Baidu’s Search In China Grows Online Advertisers

    Total revenues for the fourth quarter of 2008 rose to CNY902.1 million for Chinese Internet search engine Baidu.com
    In the investor call, Baidu stated that they had more than 197,000 active online marketing customers in the fourth quarter of 2008, representing a 1.5% increase from the previous quarter and a 27.1% increase from the corresponding period [...]

  • Search Engine Marketing (SEM)

    Posted on January 14th, 2009

    Written by drendar

    Tags

    China, Search Engine Marketing (SEM), search marketing, US

    The Contrast between US and Chinese Digital Marketing

    Hello and greetings from New York City! My name is Katie Janca, and I manage Search Engine Marketing (SEM) for GroupM, a holding company for a few different ad agencies. Dr Mathew McDougall (Matt) asked me to do a piece on the differences that I see between Chinese digital marketing and the digital marketing we [...]

  • Announcements

    Posted on December 27th, 2008

    Written by Dr Matt McDougall

    Tags

    advertising, Audi, Baidu, BrandLink, Dell, digital advertising, Internet Advertising, Lenovo, Mercedes-Benz, netizen, Samsung, Search Engine, search engine advertising, Search Engine Marketing (SEM), Search Engine Optimization (SEO)

    Baidu Accounces New Brand Advertising Product

    Baidu this month announced its new advertising product called “Brand-Link” which will generate content based on brand-related search phrases. Brands that subscribe to this new product will expect to find their listings among news, product information and promotional announcements.
    When a searcher runs a query on Baidu for a brand name or catchword of an offline [...]

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