In a move to end the old search engine ranking at Baidu (which is now 8 years old) the company has started to issue notices to their clients about an impending closure of this old system.
In reports on China Tech News, a notice was issued by Baidu.com to its clients, the company will gradually close [...]
The year is racing away and it is hard to imagine we are almost at the end of the second calendar quarter. So with a week or so to go, I am reflecting on the past 3 months working within the Chinese digital marketing sector and looking forward to the next quarter.
SinoTech Group is in [...]
Selecting a Search Marketing firm to manage your Search Services can be an activity fought with challenges. The industry perpetuates the use of jargon and a ‘black box’ approach over the processes and techniques being employed to ‘optimize’ the search campaigns. So before embarking on any search marketing activities, especially in tough economic times take [...]
Want to get more out of your Google Adsense campaigns? Then you consider dynamic keyword insertion.Here at SinoTech Group we are always using advanced SEM techniques to provide our clients with the best returns on their SEM budgets.
So what is Dynamic Keyword Insertion?
This is an advanced feature that can help make your ad more [...]
In what is being touted as some great news is the fact Chinese search engine Baidu.com says its Internet advertising revenue increased and the future looks bright after it announced its unaudited financial results for the first quarter ended March 31, 2009.
As noted on the Yahoo Finance site (Read Here) Baidu’s total revenues in the [...]
Time to get motivated and work on my presentation for the Search Marketing Expo happening in Xiamen, China.. This is typically a smaller event than Ad:tech China but Inway Ni does a great job in attracting a very focused audience (all search marketing folks) and also gives me an opportunity to catch up with many [...]
Yahoo has launched a new search-advertising platform that allows advertisers to add video, images and custom search boxes to their search ads.
This is an interesting move by Yahoo! to include Rich Ads in Search. The company has stated that the platform enables advertisers to post images and video, create deep links to relevant pages, include [...]
Total revenues for the fourth quarter of 2008 rose to CNY902.1 million for Chinese Internet search engine Baidu.com
In the investor call, Baidu stated that they had more than 197,000 active online marketing customers in the fourth quarter of 2008, representing a 1.5% increase from the previous quarter and a 27.1% increase from the corresponding period [...]
Hello and greetings from New York City! My name is Katie Janca, and I manage Search Engine Marketing (SEM) for GroupM, a holding company for a few different ad agencies. Dr Mathew McDougall (Matt) asked me to do a piece on the differences that I see between Chinese digital marketing and the digital marketing we [...]
Baidu this month announced its new advertising product called “Brand-Link” which will generate content based on brand-related search phrases. Brands that subscribe to this new product will expect to find their listings among news, product information and promotional announcements.
When a searcher runs a query on Baidu for a brand name or catchword of an offline [...]
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