Selecting a Search Marketing firm to manage your Search Services can be an activity fought with challenges. The industry perpetuates the use of jargon and a ‘black box’ approach over the processes and techniques being employed to ‘optimize’ the search campaigns. So before embarking on any search marketing activities, especially in tough economic times take [...]
I expect everyone that reads my blog will know of Chinese search engine company, Baidu. Baidu (NSDQ: BIDU) is the undisputed king of search, controlling approx. 62% of this market. But I believe it’s dominance may start to slip in the next few years, at the hands of Google (NSDQ: GOOG) and Alibaba and Tencent.
This [...]
Time to get motivated and work on my presentation for the Search Marketing Expo happening in Xiamen, China.. This is typically a smaller event than Ad:tech China but Inway Ni does a great job in attracting a very focused audience (all search marketing folks) and also gives me an opportunity to catch up with many [...]
The first quarter of 2009 is coming to a close and I am being asked by a number of industry commentators/friends about what I am seeing and if there are any trends emerging for this year. So that gave me reason to reflect on the past three months and pen a few comments about the [...]
Yahoo has launched a new search-advertising platform that allows advertisers to add video, images and custom search boxes to their search ads.
This is an interesting move by Yahoo! to include Rich Ads in Search. The company has stated that the platform enables advertisers to post images and video, create deep links to relevant pages, include [...]
Given the turmoil in Global markets and nervousness of Brand advertisers in International markets, those of us working in China undertaking Digital Marketing (including Search Marketing) are seeing both opportunity and business threats.
Personally, I see the opportunities falling to full-service digital agencies and casual gaming firms. Although, I think that we will see a accelerated [...]
Hello and greetings from New York City! My name is Katie Janca, and I manage Search Engine Marketing (SEM) for GroupM, a holding company for a few different ad agencies. Dr Mathew McDougall (Matt) asked me to do a piece on the differences that I see between Chinese digital marketing and the digital marketing we [...]
Over the past 3-4 months I have spoken to a number of leaders in Search Marketing and today I am very fortunate to speak with David Temple, the Regional Head of Search for Asia Pacific at Neo@Ogilvy. David has over 10 years of online marketing, consulting [...]
One of the more enjoyable things we get to do on the ‘Digital Marketing Inner Circle” is interview interesting people I meet and get to know by being involved with the industry. This interview is with Motoko Hunt, Founder and Japanese Search Marketing Strategist. Born and raised in Japan, Motoko is now the chair of [...]
Dr Mathew McDougall from SinoTech Group (www.sinotechgroup.com.cn) was speaking at the SMX about Search Marketing in China. At the event, the talk was focused on the positive growth in Internet users in China. Collectively, the speakers were promoting that it is now right for marketers to take the plunge and launch digital campaigns in China [...]
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