What is the future for Chinese (digital) Agencies? Can the current 4A’s in China continue to provide similar services in the same way in the next 5 years? Will the Brands continue to need (want) 4A’s?
These are probably some of the most frequent questions posed to me by Western journalists wanting to get insights on [...]
The year is racing away and it is hard to imagine we are almost at the end of the second calendar quarter. So with a week or so to go, I am reflecting on the past 3 months working within the Chinese digital marketing sector and looking forward to the next quarter.
SinoTech Group is in [...]
What started off last year as a team building event for our company has seen it’s return of the company football match. Only this year, it seemed everyone had a air of professionalism and determination. The week leading up to the ‘big event’ you could sense the change in the air- folks were crowding around [...]
SinoTech Group announced today that it would launch a sophisticated Online Classifies Platform in China. In addition, SinoTech Group also entered into a strategic partnership with City Media, the largest classified advertising agency for newspapers in China.
SinoTech Group’s new platform called U2Mee unifies print and online classifieds into a single, dynamic transactional classified network. The [...]
Want to get more out of your Google Adsense campaigns? Then you consider dynamic keyword insertion.Here at SinoTech Group we are always using advanced SEM techniques to provide our clients with the best returns on their SEM budgets.
So what is Dynamic Keyword Insertion?
This is an advanced feature that can help make your ad more [...]
SinoTech Group has launched a new social media marketing division so that it can offer it’s 4A Agency partners and clients a new range of social digital services, including branded community development, viral seeding, widget development, blog monitoring and reputation management
The Social Media Marketing Unit will be available to all SinoTech Group 4A Agency [...]
SinoTech Group and Publicitas announced today that they have entered into an agreement to merge Publicitas’ Chinese Digital consulting business called Publicitas (Beijing) Media Consulting Company Ltd. into the SinoTech Group.
Headquartered in Switzerland, Publicitas is an International leading ‘all media’ sales representation company with offices in 23 countries and more than 1750 employees worldwide.
This [...]
Any meeting I have (either formally or informally) with marketing folks in Beijing and Shanghai these days includes time speculating on the effects the global economic downturn is going to have on our regional ad business. Depending on whom I talk to, predictions range from a “small dip in first quarter revenues” to “it’s the [...]
Over the past few months SinoTech Group has been getting more requests from Chinese websites wanting to understand about using “link baiting” to attract traffic and increase their search rankings. Initially, this struck me as strange given the vast amount of information in this topic on the blogosphere. Then I started to consider if there [...]
“2008 was a hallmark year for the Chinese online advertising industry, led by the explosive growth of the paid search market, and richer, more interactive and creative advertising facilitated by increased broadband penetration in China,” said Dr Mathew McDougall, chairman and chief executive officer of the SinoTech Group. “We believe the momentum of the past [...]
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