• The Keys for Building an Online Presence

    There has been a lot written about undertaking a social marketing presence and about 12 months ago I also wrote a post on getting started on this (Read Here). But 12 months in social media is a lifetime so I have revisited this topic to update areas you should focus on in order to have [...]

  • Announcements

    Posted on August 27th, 2008

    Written by Dr Matt McDougall

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    SinoTech Media & leading Chinese technology site IT168 sign agreement

    Beijing, China— 27th August 2008: Chinese leading interactive technology and digital marketing company SinoTech Media (www.sinotechmedia.com.cn) announced today that they have signed a partnership agreement with IT168 (www.it168.com), one of the largest information platform for IT products in China. SinoTech Media will act as the exclusive ad agency for the unsold advertising space and international [...]

  • Announcements

    Posted on August 7th, 2008

    Written by Dr Matt McDougall

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    SinoTech Media and Redgate Media Enter into Exclusive Partnership

    Beijing, China— 7th August 2008: Chinese leading interactive technology and digital marketing company SinoTech Media (www.sinotechmedia.com.cn) announced today it entered into a partnership agreement with Redgate Media, a leading integrated media and entertainment company in China. SinoTech Media will act as the sole and exclusive ad agency in China, Hong Kong and Taiwan for the sale of advertising [...]

  • Trends

    Posted on August 1st, 2008

    Written by Dr Matt McDougall

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    SinoTech Media addresses the Chinese youth market

    SinoTech Media (www.sinotechmedia.com.cn) announced today that they have launched a specialist youth channel, called KidsNet, for advertisers targeting young internet users.
”The KidsNet channel provides advertisers a single channel that can reach multiple youth audiences simultaneously, whilst enjoying the flexibility to target specific consumer profiles by content, geographies, and time of day; thus, delivering tailored ads,” [...]

  • Social Marketing

    Posted on July 14th, 2008

    Written by Dr Matt McDougall

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    10 steps for starting a social marketing campaign

    Reap huge rewards in social marketing with these 10 steps to starting a social marketing campaign.

    Schedule regular time slots for contributing to blogs each day.
    Sign up for the major social news sites: Facebook, Spinn.com, Digg.com, Propeller.com, Mixx.com. Don’t submit anything to these sites until you have filled out your profile completely, and submitted news from [...]