Search marketing certification in the West is well documented and supported by most search marketing organizations. However, in China the search marketing industry is still embryonic, so the need for a certification program to establish a skills level and professional competence is the first steps in promoting skills, knowledge and confidence for employers and clients.
In [...]
As the readers of this blog know, I work for SinoTech Search one of the leading Search Marketing firms in China and represents many Chinese and International companies in building keyword campaigns in Baidu, Google and Yahoo!. Therefore when I can across this article in Adweek Few Shops Practice Paid Search Skills, it was surprising [...]
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